So I took to Visio and made a picture which I hope is worth at least a thousand words. When I sent it to him he said he immediately got it and created the rules I needed.
Firstly, before I attach the diagram I'll explain a couple of things. All the data is fictitious as far as I know. I made up the IPs, public, DMZ and internal LAN. I'm sure someone has the IPs but any similarities are unintentional.
I've used a public range of 18.104.22.168/28, a DMZ range of 172.22.2.0/24 and an internal range of 192.168.2.0/24. And the domain is "domain.com". And finally, the server names are based on the role they play in the topology.
The topology is a Lync 2013 Standard Edition Pool Pair Collocating all the Roles. An Edge Pool with a single member, a reverse proxy using IIS ARR and an Office Web Apps server.
Other than that, I'll let the diagram speak for itself. I hope you find it useful. Any questions or comments please let me know.
UPDATE: the popularity of this post has been surprising. By popular demand I have uploaded the Visio drawing to the Microsoft Gallery.
Minor Update to Version 2. Once again, thanks to Lync MVP Fabrizio Volpe for pointing out that I forgot to add TCP Port 4443 for CMS replication to the Edge.
Updated to Version 2. Thanks to a few of you for pointing out some errors on the networking and persistent routes. And for some work by my colleague Ryan Osborne for helping me sort it out. Also realised I had a representation of a certificate on the Outside AV Edge role and of course AV is not a required SAN on an Edge Certificate. Thanks to my friend, Lync MVP Fabrizio Volpe for pointing this out.
Thanks as well for all the feedback and support here, on my blog and in Linkedin. Thanks for the several 5 star ratings. And thanks for downloading it. I'm very happy you've found it useful.
Please keep the suggestions coming for future releases and updates.